Specializing in Marketing at UBC has given me the opportunity to work on numerous projects and with different clients. I've also been fortunate to take a variety of electives that were project-based. If you're interested to view or discuss any projects below, feel free to reach out to me!
JusTea
Crafted a Marketing Plan, Recommended Digital Marketing and Advertising Strategies and Tactics
Mountain Equipment Co-op
Conducted Market Research, Crafted a Creative Sustainability Marketing Strategy with a recommended new slogan
UBC Alma Mater Society
Conducted Market Research and Crafted Creative Sustainability Marketing Strategy
Hot Bog Yoga
Crafted a Digital Marketing Plan with recommendations for improvement
PLAN 221 Project: Visualizing Yourself
Collected data on myself and designed a visual to showcase my results. My project focused on the sustainability of a roadtrip I took
COMM 467 Project: Brand Audit
Audited Dyson's brand
(associations, perception, brand resonance pyramid, brand extension, recommendations)